14 Nov 2022

Strong piece: Planted is launching the plant-based roast just in time for Christmas

3 min reading time
Kemptthal, Switzerland, 1 4 . November 2022
The Swiss foodtech start-up Planted is launching Switzerland's first plant-based roast that only needs to be cooked briefly in the oven. The product comes in true “roast style” in one piece and is rounded off with a full-bodied gravy with a roasted aroma, specially developed by star chef Sebastian Copien - with exclusively natural ingredients and the shortest list of ingredients that a plant-based roast can have.

Make a toast to your planted roast: Plant - based enjoyment in no time.
Whether in a restaurant, with friends or at family celebrations - if you want to avoid animal products completely or only temporarily , it is often not easy when it comes to food. Especially on holidays such as Christmas, the preparation of vegan or vegetarian dishes puts an additional strain on the already limited time budget. With the new planted.braten, Switzerland's first plant-based roast in one piece, 100% animal-free enjoyment is now finding its way into the nation's ovens - quickly and "ready to cook". Because the good piece based on plant proteins only takes 20 minutes. Finely coordinated spices, prunes and Dijon mustard as well as a roast sauce with red wine, co-developed by star chef Sebastian Copien , round off the taste experience.

“My gravy has been attracting many smiling and sometimes disbelieving faces for years - in combination with the planted.braten it is now a real Christmas miracle,” says Copien happily. He took a lot of time to develop it and tried out a few things to make the taste experience complete . “Sauce and roasts are created and manufactured with a lot of love and heart, are already packaged and meet the highest quality standards.”

Great on the outside, even more so on the inside

It is not uncommon for plant-based meat products to be full of questionable ingredients in order to get as close as possible to the taste of the original. Not so with the planted.braten: With exclusively natural ingredients, no additives or flavors and the shortest list of ingredients for a plant-based roast, this good piece can officially be called “Clean Label Roast”.

But it's not just the unique taste that's impressive - the fibrous texture is also hard to distinguish from an "animal" piece of meat. This is made possible by the innovative manufacturing process specially developed by Planted as well as the revolutionary biostructuring approach .

“We are very pleased to be working with Sebastian Copien again this year at the most wonderful time of the year. Our delicious plant-based roast ensures many happy, shared moments during the Christmas season and is a product that pleases everyone from flexitarians to vegans,” says Pascal Bieri, co-founder and member of the management team at Planted.


The planted.braten including gravy (450 g roast + 160 ml sauce) for approx. 3 - 4 people will be available from November 14th, 2022 in the Planted web shop and at all participating EDEKA & Bünting stores. Only while stocks last.
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