30 May 2023

Planted launches planted.chicken Jerusalem Style – Special Edition by NENI and Haya Molcho

4 min reading time

Zurich/Vienna, May 30, 2023 - Planted is expanding its product range with the signature of successful restaurateur Haya Molcho: The joint creation planted.chicken Jerusalem Style - Special Edition by has been on the menu at NENI since last year as a vegan Jerusalem plate NENI & Haya Molcho is now also available throughout Austria at SPAR and in the Planted online shop (DACH) for preparation at home. This takes the successful partnership between Planted, Haya Molcho and SPAR into the next round and brings the spicy, oriental flavors directly from Tel Aviv into your own kitchen. 


A culinary journey through the Orient: Israeli street food for your home 

The new planted.chicken Jerusalem Style – Special Edition by NENI & Haya Molcho is a plant-based alternative that is ideal for everyone who wants to bring the popular street food from Israel to their home and shorten the time until their next NENI visit. Haya Molcho is enthusiastic about the creation: “I am pleased that thanks to Planted and SPAR, our Jerusalem plate is now also available as a plant-based option throughout Austria for Israeli cuisine at home! NENI and Planted fit together perfectly and I am very proud of the joint special edition.” 


The successful restaurateur opened the first restaurant together with her sons in 2009, thereby laying the foundation for the NENI success story . At the end of last year, Haya Molcho became Planted's brand ambassador in Austria and provided another culinary highlight in the kitchens of her popular NENI restaurants with the plant-based Jerusalem plate, prepared with planted.chicken. 


Tradition meets sustainability that tastes good 

planted.chicken Jerusalem Style – Special Edition by NENI & Haya Molcho brings oriental, sustainable enjoyment to the shelves of SPAR. The environmental impact of plant-based chicken is significantly lower than that of its animal equivalent: over its entire life cycle, planted.chicken causes a whopping 77% fewer CO2-equivalent emissions and uses 85% less water 1 . The Special Edition, like all Planted products, consists of only natural ingredients such as peas, rapeseed oil and water, and does not contain any flavorings, preservatives or other additives. With the original NENI spice mixture, which is also used for the Jerusalem plate in restaurants, planted.chicken Jerusalem Style – Special Edition by NENI & Haya Molcho takes you into a distant world of colorful flavors. 


“Haya Molcho is a great companion who shares our passion for great food and creative recipe ideas. We are very proud that we were able to expand our culinary collaboration with the new special edition, which brings Haya's inspiration and culinary finesse to our fans' homes," said Pascal Bieri, co-founder and member of the management team at Planted. 



Supplement to SPAR's Young & Urban program 

planted.chicken Jerusalem Style – Special Edition by NENI & Haya Molcho is the perfect addition to the Young & Urban program and is now available throughout Austria exclusively at SPAR, EUROSPAR and INTERSPAR in packs of 160 grams (RRP: EUR 3.79). “The merger of two of our favorite brands NENI and Planted from the Young & Urban program is an enrichment for our customers and for us. Partnerships like this show what great product creations can be created when young companies with big visions come together. We are pleased about the expansion of our range to include the planted.chicken Jerusalem Style,” says SPAR board member Mag. Markus Kaser. 


For larger appetites, the planted.chicken Jerusalem Style – Special Edition by NENI & Haya Molcho can also be ordered quickly and easily in 400 gram packs from the Planted (DACH) online shop .  

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