Planted launches its famous planted.chicken product with a new curry marinade

Kemptthal, April 4, 2022 - The Swiss foodtech start-up Planted, known for alternative proteins, especially its planted.chicken, is expanding its product range with another creation: planted.chicken curry. The new curry marinade was developed exclusively by Hiltl. planted.chicken Curry will be available in Coop stores throughout Switzerland from April 4, 2022. planted.chicken causes 74% fewer CO2e emissions and uses 46% less fresh water in production than the animal equivalent.

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Planted makes meat from alternative proteins, focusing on the perfect bite. Inspired by nature, the company is pioneering a novel biostructuring approach that combines protein structuring and biotechnology. The Planted products, each consisting of different protein sources (peas, oats, sunflowers), currently include: planted.chicken, planted.pulled, planted.kebab and planted.schnitzel. The planted.chicken, Planted's first product on the Swiss market, will now be available with a curry marinade from April. Like every planted.chicken, the planted.chicken curry consists exclusively of natural ingredients: pea protein, pea fiber, rapeseed oil, water and a healthy portion of vitamin B12. The marinade has a fruity note, contains Indian curry spices and is very slightly spicy.

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Collaboration with Hiltl

The fine curry marinade was developed exclusively for Planted by Hiltl, the oldest vegetarian restaurant in the world according to Guinness World Records. “We can no longer imagine our menu without Planted – neither can our guests. We had a lot of fun developing a curry marinade. It offers a little bit of everything: just the right touch of salt and slightly sweet. The planted.chicken curry can be fried, grilled on a skewer, rolled into wraps or used as a topping for a bowl or salad. There’s something for everyone!” enthuses Adrian Reimann, head of product and recipe development at Hiltl.

From April 2022, Hiltl will be adding the planted.chicken curry to its restaurants on the popular Hiltl buffet, in the à la carte restaurant at Haus Hiltl and in the Hiltl Vegimetzg offering. Planted and Hiltl have a long-standing relationship, so the planted.bistro by Hiltl at the company's headquarters in Kemptthal is also operated by Hiltl.

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Sustainability through and through

Planted is committed to using only 100% natural ingredients and no additives in its products. This is how they become a truly healthy and better alternative for everyone. In addition, an in-depth analysis was recently carried out: planted.chicken causes 74% fewer CO2e emissions and uses 46% less fresh water in production than the animal equivalent. To calculate the CO2e footprint, the entire life cycle of the planted products and their animal counterparts were evaluated. From growing and harvesting ingredients to processing and transport, energy consumption in our production facility, storage and transport to stores, and disposal of packaging - everything has been taken into account.

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Availability

Planted is available in Switzerland, Germany, Austria, France, Italy and recently also in the UK in restaurants and retailers as well as in its Europe-wide web shop. The new planted.chicken curry will be available from April 2022 in Coop stores across Switzerland, in the Planted online shop and in Hiltl Vegimetzg.

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Recipe

The planted.chicken curry can be prepared and combined in many ways: it can be fried, grilled on a skewer, rolled into wraps or used as a topping for a rice bowl or salad. A recipe can be found here Curry Fried Rice | PLANTED (eatplanted.com)

Further information

For more information about the company, products and photos, please contact press@eatplanted.com