14 Nov 2022

Strong piece: Just in time for the Christmas season Planted launches the plant-based roast

3 minutes reading time

Kemptthal, Switzerland, 14. November 2022 -

The Swiss foodtech start-up Planted is launching Switzerland's first plant-based roast that only needs to be cooked briefly in the oven. The product comes in real "roast style" in one piece and is rounded off with a full-bodied roast sauce with a roasted aroma, specially developed by celebrity chef Sebastian Copien - and all this with exclusively natural ingredients and the shortest list of ingredients that a plant-based roast can have.

Make a toast to your planted roast: Plant-based enjoyment in the blink of an eye.

Whether in a restaurant, with friends or at family celebrations -who wants to be completely oronly temporarily animal products, it is often not easy in culinary terms. Especially on especially on festive days such as Christmas, preparing vegan or vegetarian dishes puts an additional vegan or vegetarian dishes puts an additional strain on already limited time. With thethe new planted.roast, Switzerland's first plant-based roast in one piece, 100% animal-free enjoyment is now finding its way into the nation's ovens. is now finding its way into the nation's ovens -and it's quick and "ready to cook". Because the good based on plant proteins takes just 20 minutes. minutes. Finely balanced spices, prunes and Dijon-mustard as well as a roasting method co-developed by Copien, who co-developed theauce with red wine, round off the taste experience.

"For years, my gravy has been attracting many smiling and sometimesdisbelieving faces out -in combination with the planted.roast, it is now becoming a true Christmas miracle," says Copien happily. He took a lot of time for the development and tried out and tried out a few things to make the taste experience complete.complete. "The sauce and roast are created and produced with a lot of love and heart, are pre-packaged and meet the highest quality standards. to the highest quality standards."

Outside wow, inside even more so

It is not uncommon for plant-based meat products to be full of questionable ingredients.ingredients in order to as close as possible to the taste of the original. Not so the planted.roast: With only natural ingredients, no additives or flavors and the shortest ingredient list of any plant-based roast, the goode piece can officially call itself a "clean label roast".

But not only the unique taste can be seen -also the fibrous texture is almost indistinguishable from an "animal" piece of meat. This is made possible by This is made possible by the innovative production process specially developed by Planted .he revolutionary Biostructuring-approach.

"We are delighted to be working with Sebastian Copien again this year at the most wonderful time of the year to work together. Our delicious plant-based roast will ensure many happy, shared moments during the Christmas season and is a product that everyone delighted -from flexitarians to vegans," says Pascal Bieri, co-founder and member of the Member of the Executive Board at Planted.

Availability

The planted.roast including gravy (450 g roast + 160ml gravy) for approx. 3-4 persons is available from 14.11.2022 in the Planted webshop and at all participating EDEKA & Bünting stores. Only while stocks last.