Planted launches planted.chicken Jerusalem Style - Special Edition by NENI and Haya Molcho

Zurich/Vienna, May 30, 2023 - Planted expands its product range with the signature of successful gastronome Haya Molcho: Since last year already at NENI as a vegan jersual plate on the menu, the joint creation is the planted.chicken Jerusalem Style - Special Edition by NENI & Haya Molcho is now also available throughout Austria at SPAR and in the Planted online store (DACH) for preparation at home. With this, the successful partnership of Planted, Haya Molcho and SPAR goes into the next round and brings the spicy, oriental flavors directly from Tel Aviv into your own kitchen.

Pleasure trip through the Orient: Israeli street food for the home  

The new planted.chicken Jerusalem Style - Special Edition by NENI & Haya Molcho is an ideal plant-based alternative for those who want to enjoy the popular street food from Israel at home and shorten the time until the next NENI visit. Haya Molcho is enthusiastic about the creation: "I'm delighted that, thanks to Planted and SPAR, our Jerusalem Plate is now available as a plant-based option for Israeli cuisine at home throughout Austria! NENI and Planted are just a perfect match and I am very proud of the joint Special Edition."

The successful restaurateur opened the first restaurant together with her sons in 2009 and thus laid the foundation for the NENI success story. At the end of last year, Haya Molcho became the brand ambassador for Planted in Austria and created another culinary highlight in the kitchens of her popular NENI restaurants with the plant-based Jerusalem Plate, prepared with planted.chicken, provided another culinary highlight in the kitchens of her popular NENI restaurants.

Tradition meets sustainability that tastes 

planted.chicken Jerusalem Style - Special Edition by NENI & Haya Molcho brings oriental, sustainable enjoyment to the shelves of SPAR. For example, the environmental impact of plant-based chicken is significantly lower than that of its animal equivalent: throughout its life cycle, it causes planted.chicken whole 77% less CO2-equivalent emissions and consumes 85% less water.1. The Special Edition, like all products from Planted, also consists of only natural ingredients such as peas, canola oil and water, and contains no flavorings, preservatives or other additives. With the original NENI spice mixture, as it is also used for the Jerusalem plate in the restaurants, kidnaps planted.chicken Jerusalem Style - Special Edition by NENI & Haya Molcho takes you to a distant world of colorful flavors.

"Haya Molcho is a great companion who shares our passion for great food and creative recipe ideas. We are very proud to expand our culinary collaboration through the new Special Edition, which brings Haya's inspiration and culinary finesse to our fans' homes." said Pascal Bieri, Co-Founder and Member of the Executive Board at Planted.

Addition to SPAR's Young & Urban program  

planted.chicken Jerusalem Style - Special Edition by NENI & Haya Molcho is the perfect addition to the Young & Urban program and is now available exclusively throughout Austria at at SPAR, EUROSPAR and INTERSPAR in packs of 160 grams (RRP: EUR 3.79). "The fusion of two of our favorite brands NENI and Planted from the Young & Urban program is an enrichment for our customers and for us. Partnerships like this show what great product creations can happen when young companies with great visions come together. We are delighted about the expansion of our range to include the planted.chicken Jerusalem Style", says SPAR CEO Markus Kaser.

For the greater hunger can be found in theonline storeof Planted (DACH) the planted.chicken Jerusalem Style - Special Edition by NENI & Haya Molcho can also be ordered quickly and easily in 400 gram packs.