Planted launches planted.chicken Tenders

Kemptthal, Switzerland, September 20, 2022 - Swiss foodtech start-up Planted is revolutionizing the market with another unprecedented product: the planted.chicken Tenders - a delicious bite that changes everything - only natural ingredients, no additives, fibrous, juicy and crispy chicken pieces whole.  

In Switzerland, the planted.chicken Tenders will be launched for the first time in collaboration with the Wiesner Gastronomie family and will be available to consumers from September 20 in their Miss Miu stores in Zurich and Zug in the "Magic Midnight Touch" dish.

For the production of the new product Planted uses as usual only natural ingredients: Thus in the production of planted.chicken Tenders only water, proteins & fibers from the yellow pea, rapeseed oil, salt, yeast, spices and wheat flour are used. In this way, the company remains true to its principle of dispensing with additives - as well as the perfect bite that characterizes the protein-rich vegetable meat from Planted . 

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Unique results with new biostructuring approach 

In addition to the proven professionalized extrusion process, Planted has now succeeded in combining protein structuring and biotechnology with a novel biostructuring approach. In this way, Planted is doing pioneering work in the food market. This new proprietary technology makes it possible to produce larger pieces of meat with complex structure and texture, juiciness and tenderness without any additives. More than 65 Planted employees on the scientific side as well as in product development make this breakthrough possible. 

"Our goal is to bring plant-based meats with unique flavors and amazing textures to the:consumer - all without additives or restriction in use. Our products are made from a few natural ingredients that we transform into fibrous textures with a high level of research and focus on quality and culinary excellence. In this way, we aim to revolutionize the way meat is perceived and consumed. Our planted.chicken tenders are better than their animal counterparts, as the meat impresses with great bite, a fibrous texture and high protein content with 74% less greenhouse gas emissions. We are therefore enormously pleased that our new product is now being launched with a forward-looking partner like the Wiesner Gastronomie family. The choice of how Planted can be integrated is incredibly versatile - and that in particular is a lot of fun for us and holds many delicious possibilities," says Dr. Judith Wemmer, Executive Board Member and Head of Product Development at Planted. 

A forward-looking product without compromise 

Since 2020, Planted has partnered with the Wiesner Gastronomie family and are consistently on the menu at their restaurants Miss Miu, The Butcher & his daughter and Nooch Asian Kitchen. Daniel Wiesner, Co-Lead Strategy & Innovation says: "we try to drive exciting innovations and emotional experiences in Swiss gastronomy with our restaurants and Miss Miu. Our focus is not only on exceptional restaurant concepts and culinary diversity, but also on our 7-point plan for social and ecological action. Sustainability is extremely important to me personally as well as to us as a family business and as one of the central topics we are continuously optimizing the food offer of plant based meat alternatives in our restaurants. The long and deep partnership with Planted is therefore also very central for us and always offers inspiring opportunities to transform meat alternatives into culinary delights - like currently with the launch of the very tasty Korean planted.chicken Tenders (Magic Midnight Touch), which we offer exclusively in our Miss Miu restaurants."

Availability

Developed by Planted and launched in Switzerland for the first time in collaboration with the Wiesner Gastronomie family, the planted.chicken Tenders will be on the menu from September 20 in the Miss Miu branches in Zurich and Zug in the "Magic Midnight Touch" dish.  

The planted.chicken Tenders will initially only be used in the food service industry. This will be followed next year by an expansion of the range for the retail trade. 

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More information

For more information about the company, products and photos, please contact us at [email protected]