07 Jul 2022

Foodtech startup Planted launches plant-based barbecue skewers

3 minutes reading time

Kemptthal, Switzerland, June 22, 2022 - With the return of warm temperatures, the smell of grilled food is in the air again. Just in time for the start of this year's barbecue season, Planted is launching an innovation on the market: with the new planted.chicken barbecue skewers, the classic barbecue skewer is now available in a plant-based version - for all those who want to reduce their meat consumption at the BBQ, but don't want to sacrifice taste.

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Ready marinated kebabs: From the package directly on the grill and ready in just 2-3 minutes

Planted stands for transparency, so the new planted.chicken barbecue skewers also consist of only four natural ingredients: Water, pea protein, pea fiber and canola oil. In addition, they convince with sufficient vitamin B12 and high protein content. Like the other products of Planted contain also the planted.chicken barbecue skewers contain no flavorings or preservatives, other additives, soy, gluten or lactose. So that the grill-ready skewers succeed particularly juicy, these can be put completely simply directly from the packing for maximally two to three minutes on the grate and finished is the vegetable grill menu. The typical BBQ flavor is provided by a lemon and herb marinade that harmonizes perfectly with the smoky aroma of the grill: Refreshing lemon juice in combination with oregano and rosemary gives the kebabs a delicious spice, chili and paprika go perfectly with vegetable proteins and refine their flavors.

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Meat from plants: Unique fiber structure for the perfect grilling pleasure

Planted makes the planted.chicken Grill skewers from alternative proteins, focusing on the perfect bite. Inspired by nature, the company is pioneering a novel biostructuring approach. "Juicy, tender meat combined with an herb marinade make the summer barbecue experience unique. From now on, this is also possible with our meat made from plants," says Judith Wemmer, responsible for product development at Planted, adding, "Because thanks to our innovative manufacturing process, we can simply skip the animal and convert peas directly into fibrous meat instead. This allows us to reduceCO2e emissions by 74%, but enjoy the barbecue just as much whether at home or in the park."

After the success of the existing products planted.chicken,planted.schnitzel, planted.pulled and planted.kebab are the new planted.chicken Grill skewers the perfect addition to the product range of Planted.

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Switzerland-wide "Taste will Save us" BBQ campaign

To increase our positive impact on the planet, everyone needs to pull together, and the way to address everyone is to produce the best tasting food. The only way to give up animal meat is to create an alternative to eating it - and the delicious taste of Planted offers just that. Taste becomes the brand's North Star - "Taste will Save us." The first campaign under this new brand platform is all about the, traditionally very meaty, summer barbecue. The campaign was launched nationally in Switzerland this week on digital channels such as Instagram, Facebook and Youtube. In addition, a megaposter at Basel train station as well as poster placements and hanging boxes in streetcars are attracting attention and inspiring the next barbecue.

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Availability

The planted.chicken barbecue skewers are available now and while stocks last at Coop and Migros stores throughout Switzerland. In addition, the planted.chicken barbecue skewers can be ordered quickly and easily from the online store at Planted at https://www.eatplanted.com/.

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